Consulting with a professional Search Engine Optimization expert is the best way to launch a website or to fix a really bad situation, but you might not need that help; not yet anyway. You feel confident about writing content, following some simple SEO tips at Delawareseoguy.com, using computers, and monitoring your progress. If you fit this profile, then the following advice will help you maximize the potential of the internet for a business, organization, or blog.
Starting from the Host
The two biggest factors influencing the usefulness of a website are the site itself and the hosting provider. The structure is what most consumers think of when assessing the value of a site, but web hosting affects uptime, loading speed, and security. If a site lacks in any of these three departments, it doesn’t matter if a website could have award-winning features — people won’t see it. A search engine will rate it below other, more modest websites which possess better security and faster loading. Uptime simply affects whether a site is available to rank or to view and being “down” on any given day can lose a company hundreds of customers.
A tiny amount of downtime is inevitable, so expect 99.99% of uptime and accept that maintenance will lay your site low for a few hours every year. If you are serving only local customers, and a host does this work at night, you don’t lose out nearly as much. Switch with confidence after researching this market carefully for the most up-to-date statistics regarding a hosting provider. Migration might not cost you a thing.
Landing page structure is the next thing a client notices. He is judging how much information is on the page — too much or too little. He might be searching for evidence this is a local company and would prefer to find it on this landing page, his eyes scanning corner-to-corner only. Sometimes, he does not mind pressing “contact us” to locate a company, but an address and phone number had better be there.
Websites most customers prefer feature one of the standard fonts like Times New Roman, Arial, or Calibri. Their lack of stylization enables quick and easy reading. Readers want a contrast between letters and background that’s easy on the eyes, usually black on white or white on black. Navigation tools tell the reader where to find pricing or even an online checkout, terms of service, FAQs, business hours, etc.
Content and Keywords
Few websites rely on only words to express who they are and what they do. Even if you aren’t selling an item, customers like pictures. Snap photos of you and employees doing your job: landscaping, visiting an HVAC customer or cleaning offices. One spot should show your headquarters if there are business premises besides your own home. Other content is made up of words such as picture captions, a business description, catalog listings, or industry regulations.
Whether you are writing the FAQ section or a product overview, keywords must be featured somewhere. These are the words customers type into a search engine. If you are to be found by customers who haven’t met you yet, their words and yours must match. Imagine how you would phrase a request for something using just the pertinent nouns and adjectives. Searching for a caterer, you might request “caterer Colorado” or “Longmont, CO.” Search engines don’t need verbs or prepositions — full sentences, in other words. That’s why captions are so useful, and so are sub-headings. Break up short articles with sub-heads so that awkwardly phrased keywords fit naturally into content.
Reputation Management on Your Own
Encourage customers to write about you if they liked your service or goods. Give them an incentive, like a discount, and they will “like” you on Facebook, write a review, or post an Instagram picture with your company name and a brief positive comment. As the internet trawls for matches to search terms, finds are ranked according to many features. High ratings are among them.